FOR IMMEDIATE RELEASE

March 10, 2021

Banded Peak Brewing: Guardians of the Ice Series Live Stream Event

On Friday March 26, 2021 Banded Peak Brewing goes live with their first of twelve Guardians of the Ice speaker series announcing the launch of a new partnership with Guardians of the Ice. Guardians of the Ice is a non-profit organization that works to inspire dynamic environmental stewardship on behalf of the rapidly retreating Columbia Icefield (Canadian Rockies) and its watersheds, leading to a low-carbon future for the whole planet. The first beer of Guardians of the Ice collection, Mount Columbia West Coast IPA, is named for the highest peak at the Columbia Icefield. Subsequent beers will be named for the eleven other peaks that stand as Guardians around the Icefield.

The free live stream event will be hosted by legendary alpinist and Guardians of the Ice founder Jim Elzinga. Join us for an evening of candid conversation, education, beer tasting and Q&A in support of the Columbia Icefield. Series One will feature keynote speaker extreme skier Dylan Cunningham and Banded Peak brewer Mark Zabot.

Cunningham seeks out big new lines on the steepest faces of the Rocky Mountains and recently skied down the daunting north face of Mt. Robson, the highest mountain in the Canadian Rockies, becoming the third person ever recorded to do so. This will be the first time Cunningham speaks publicly about that experience. He is an ACMG accredited ski guide working for Canadian Mountain Holidays in the Columbia Mountains and as a guide for Athabasca Ice Walks on the Athabasca Glacier in the summer.

Jim Elzinga is one of the few Canadian alpinists whose focus has always been finding new, difficult routes on the world’s most challenging peaks, including Mount Everest. Jim made multiple first ascents in the Canadian Rockies, China, Pakistan, Peru, and India. Jim’s focus is now split between searching for bold new ice and alpine routes and building support for the Guardians of the Ice.

Jim says, “I’m stoked by this new partnership between Banded Peak and Guardians of the Ice! The retreat of the Icefield is so significant for our communities and resonates in the context of the climate emergency. We are confident that we can make a meaningful difference with this kind of support.”

Mount Columbia West Coast IPA is the first of the IPA series. $2 from every four-pack sold will be donated to support Guardians of the Ice and their Columbia Icefield program. By drinking the GOTI series you are helping protect one of North America’s most important water resources. Orders can be placed online www.bandedpeakbrewing.com, purchased at the Banded Peak Taproom, or local liquor stores across Alberta.

“Climate change is occurring in our backyard and we can literally see the effect it is having on our environment. We feel that this is an important partnership that promotes education to support and encourage climate stewardship. The Rockies are the source of so many different important aspects of all our lives from recreation to the water we drink and ultimately the beer we make. Protecting that should be a priority; definitely one we should be well educated on.” Matt Berard, Founder, Banded Peak Brewing.

Event: Guardians of the Ice Speaker Series & IPA Launch Live Stream

When: Friday, March 26, 2021 at 7pm MST.

Where to stream: Banded Peak YouTube Channel https://www.youtube.com/channel/UCDrdJtCh8g5aEd_iYeZaq5Q

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For media inquiries, please contact:

Colin Mclean, Founder, Banded Peak Brewing 

Colin.McLean@bandedpeakbrewing.com

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About Banded Peak Brewing:

The best things happen during an adventure, friendships are born, and stories are made. Banded Peak was created out of the same ideals, adventurous beers for adventurous people. Brewed for planning, executing and celebrating any adventure that life throws at you. Best enjoyed Après anything! #CraftedforAdventure

Banded Peak Brewing is located at 519 34 Ave SE #119, Calgary.

For more information follow:

Instagram @BandedPeak_Brewing

Twitter @BandedPeak_Brew

Facebook @BandedPeakBrewing

Online: www.bandedpeakbrewing.com

About Guardians of the Ice:

Instagram @guardiansoftheice

Facebook @GuardiansOfTheIce

Online: www.guardiansoftheice.com